Why Way North?

Way North Studio is more than a name—it reflects who we are and what drives us. We live in the North, where Lake Superior's vastness, the Northern Lights' dance, and the wild's rugged beauty inspire us every day.

As outdoor enthusiasts and storytellers, we chase light, moments, and the raw energy of nature, bringing that same passion and precision into every project. Our work is about more than just visuals—it’s about capturing the essence of people, places, and brands with a quality as bold and untamed as the landscapes we love.

While our roots run deep in this community, our spirits are made for exploration. From the forests and shorelines of the Upper Midwest to destinations worldwide, we seek stories that connect, inspire, and leave a lasting impact.

Way North is where creativity meets adventure.

"Way North" logo with stylized wave and sun graphic in black and white.

The dynamic duo

  • Happy person outdoors tossing a camera in the air with mountains in the background.

    Ryan Stephens

    FOUNDER | DIRECTOR OF PHOTO + VIDEO

    Ryan is a photographer and videographer from Marquette, Michigan and graduate of Northern Michigan University. With over 10 years of video production experience creating visual assets for local businesses and global brands. While he calls Michigan’s Upper Peninsula home, he doesn’t hesitate to travel far and wide to deliver the highest quality results.

  • Person wearing a knit hat and winter coat standing outdoors with a snowy landscape.

    Emilee Moon

    FOUNDER | PHOTOGRAPHER | CONTENT MANAGER

    For many years, Emilee has dedicated her craft to capturing the energy of brands, the magic of human moments, and the soul of the places we call home. Rooted in Marquette, her creativity is fueled by Lake Superior, strong community connections, and the businesses that bring the town to life. Whether behind the camera, painting murals, or creating content that helps brands grow, she transforms visions into something real, raw, and unforgettable.

Two people on a rocky beach, smiling and giving thumbs up, with the ocean and a small island in the background.
Young woman smiling with two dogs on a rocky trail with a scenic view of a lake and forested hills in the background.
Person in winter coat holding blue coffee cup in snowy setting.
A woman in a knit hat and black jacket standing on a snowy beach.
Person outdoors tossing a camera in the air with a mountain in the background.
Black and white photo of a person laughing while holding a camera indoors, with decorated tables and lights in the background.
Woman sitting on stool with legs raised; man holding camera pointing at lens.
Person squatting by a red tent in a forest, holding a camera and wearing a plaid shirt and boots.
Two people outdoors with camera gear and coffee.
Person wakesurfing on a wave, wearing a vest, with sunlight in the background.
Two people taking a selfie on a street, smiling and excited, with buildings and people in the background, one wearing a yellow "North Trail" shirt.
Person in colorful cardigan holds camera, standing against white background.
Two people in winter clothing taking a selfie on a snowy beach with trees and water in the background.
Person wearing goggles making a funny face on a boat, with ocean in the background.
Two men taking a selfie at night in front of an event entrance with signs for Marji Gesick race. One holds a camera and wears casual clothing.
Person wearing a winter jacket and beanie, holding a camera on a beach with a body of water in the background.